A brand is much more than a logo—it is an organization's overall promise. This page includes a sample of marks that were developed as part of the branding (or re-branding) process for a variety of clients. Brand strategy development processes vary from client-to-client, depending on factors such as current brand presence, market segment, customer type, supporting resources, and products/services offered. RD Creative Strategy offers logo design services and, if necessary, will also provide in-depth brand strategy including market analysis, brand development, support, and implementation.
The goal of this brand makeover was to launch a cohesive new identity that pays homage to MI’s history, which was well-known in certain segments of the building products industry, while establishing a modern look to support sales growth in new market segments. Resulting from this thorough brand transformation is a logo that represents sharp, modern precision-built products linked with strong interpersonal relationships. Many additional resources such as a new website, brand guidelines, literature templates, presentations, sales strategies for various product lines, guidelines for visual and linguistic elements, and sales collateral were necessary to successfully launch the new brand.
This logo was developed and implemented for a new CrossFit gym. Additional elements such as a new website, signs, social media accounts, apparel, and photography were supplementary aspects of this brand creation.
This brand identity was developed for a company located in the San Francisco bay area that offers all-inclusive adult party boat rentals.
Situated in the forest between multiple lakes, the owners of the Minnewawa Lodge requested a brand identity that communicated the peaceful and colorful nature of their property to allow them to market to new guests.